IYES know how to write a pop song don’t they? Take Breathe. It’s got a pristine modern sounding production (helped out by MNEK), there’s some atmospheric ghostly synths and light beats at the beginning before the tune swells to totality, indie-pop poster girl in waiting Melis sings a pretty melody, there's a weird arty vocal breakdown in the middle where the title is repeated over and over like Laurie Anderson’s Oh Superman in a monastery plus it describes the intensity of love by using the word crazy multiple times. THIS IS IMPORTANT.
Going mad bonkers crazy for love is vital in pop. Of course IYES already know this. The evidence? Well, they’ve already covered Beyoncé’s Crazy In Love and Britney Spears has a song called You Drive Me Crazy - it’s those words once uttered by Britney that Melis sings multiple times during Breathe. Let’s also not forget that Carly Rae Jepsen sang that ‘this is crazy’ as she gave out her number to a new infatuation and had a global number 1 hit in the process and before that Gnarls Barkley and Seal both recorded C-word songs and bang, chart-toppers were formed.
IYES - Breathe
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