Thursday, 25 February 2021

NEW #15 - Sam Ryder


Today’s artist already has 2.6 million followers on Instagram. His Tik Tok account was named the most popular UK artist account of 2020. Yet his ‘official’ debut single Whirlwind only dropped earlier this week. (A previous song, a cover of  the classic rave track Set You Free by N-Trance was released in 2019 and can still be found on Spotify). 

If I was a betting man I’d be putting money on Sam Ryder flying as high very soon. 

How’s he achieved that online following? Is it because of some past participation in a reality TV show? No. Is he a member of a now defunct high flying boy band? No. (Although he has been in various music projects since 2009 including previous bands such as The Morning After and Close Your Eyes - nope, I'd never heard of them either). Does he have a famous mother or father or slept with someone famous? No. (Or not to my knowledge at least!)

He’s done it because, put quite simply, he’s got it. He seems to be able to turn his hand to any style and nail it. Pop, rock, soul – he can do it all. He has a vocal delivery that is rich and full bodied. He has the personality – take a look at his Instagram (samhairwolfryder) and let him grab you with his enthusiasm and humorous expressions. He has the looks – part Viking, part surfer dude. If he’d been on the X-Factor he would have won hands down. 

Put aside some time because once you’ve watched one of his covers on social media you’ll probably be going for a deep dive as he performs clips of The Weeknd, Lady Gaga, Elton John, George Michael, Blondie and many more. 

If you’re a fan of Rag ‘N’ Bone Man, Jon Newman, Passenger or Hozier you’ll probably find a lot to like about Sam Ryder. Let's hope he doesn't go back to running a vegan coffee shop (as he was doing not so long ago) in the near future.

You'll find Whirlwind on the Breaking More Waves New Music Weekly Playlist which will be uploaded to Spotify around 13.00pm on Friday 26th Feb. This is just the start.

Sam Ryder - Whirlwind


Sam Ryder - Clip of Bee Gees Cover Stayin' Alive



Wednesday, 24 February 2021

NEW #14 - Wallice

 

Pop music is an odd profession isn’t it?

What other job in the world for example would you promote your product / brand by sitting in the bath (fully clothed or naked / with or without water) and do a photo shoot to promote it?

I could almost understand it if for example it was a plumbing company. But a musician? Yet so many of them do. Have a look on Twitter for #musiciansinthebath for a few examples.

Another odd way that musicians ‘promote’ their work is via the defeatist bio or CV.

“Gloomy rock band.”

“Just another beige indie group.”

“I just write songs.

“Jazz school dropout.”

These are real examples. Frankly they don’t inspire confidence. If this was the first round of shortlisting for an interview I doubt if any of this lot would get through.

But of course, this is rock ‘n’ roll kids – where it pays to be anti-establishment and alternative.

The jazz school droput is the subject of today’s post. She’s called Wallice and she’s based in LA.

With two songs out there on streaming services (although you'll find a bunch of older stuff going back 5 years on Soundcloud - of these songs Call Me By Your Name is particularly lovely) she’s ditched the jazz for pop. I’m not suggesting that she’s making the deathlessly bland super produced pop that sits easily on daytime radio. Instead, based on the 2 most recent songs it seems that Wallice’s music is more lo-fi indie but still packed with mellifluous melodies and hooks – fans of Clairo, beabadoobee or Lauran Hibberd will probably find something they like here.

Debut single Punching Bag is lyrically one of those can’t forget you tunes: “Left my Hydro flask in the back of your car, I'd like to have it back but you live so far? Can I come and grab it later today? Can I stick around? I drove all this way.” 

Second and latest track 23 deals with the aspirations of a young  (but not that young - sorry Wallice youth is over) person approaching their twenty-third birthday and how sometimes life doesn’t quite pan out the way you hoped. Wallice sings about being “terrified of the future, scared that I’ll still be a loser.” Mind you her (laced with cynicism?) aspirations are pretty high: “Maybe I’ll get married soon and buy a house with 3 bedrooms.”

Conclusions to all of this? Wallice may be rubbish at writing a bio, but she’s pretty good at making music.

Wallice - 23 (Video)

 

 Wallice - Punching Bag

Sunday, 21 February 2021

NEW #13 - Amy Montgomery

 

Today’s new artist channels elements of Bonnie Tyler and Suzi Quatro in her commanding vocal delivery, whilst creating a forceful and raw sound that could have easily come from any decade - except the last one. 

It’s this out of fashion approach that makes Amy Montgomery from Belfast, Northern Ireland stand out. She is definitely not a Billie Eilish copycat and is all the better for it.

Amy describes her music as “alt-rock inspired by experience, nature and search for truth.” Nowhere can that be heard more than on the cathartic lead track from her most recent EP Intangible. This tour-de-force of a tune is about her mother, who committed suicide when Amy was just 16 years old. Yet despite the tragic subject matter Amy makes the song truly uplifting: “I know this sounds like a strange thing, but I think it’s pretty nice that when we’re gone the birds will still sing.” It’s accompanied by a video that, despite being relatively low budget, makes good use of sheets and coloured dry ice to reflect the song in a powerful and compelling way. 

The aforementioned Bonnie Tyler similarities really come out elsewhere on the Intangible EP though. The song Jupiter 4 is a huge ballad which finds Amy’s vocal not just reaching for the skies but pole-vaulting the clouds in rasping glory. It’s huge. Old Photographs is another one – the piano may be soft and restrained but from the off Amy’s vocal kicks butt. It makes the likes of Florence Welch from Florence and the Machine look slight and meek.

Her sound might belong to a musical style that you assumed was long lost. But with live performances where she appears bare footed, adorned in war paint and in flamboyantly bohemian stage-wear, plus the big songs to carry it off, it’s clear that Amy Montgomery has other ideas. Write her off at your peril. 

Amy Montgomery - Intangible (Video)

Tuesday, 16 February 2021

NEW #12 - Glüme

 

Who is Glüme?

I’m not even sure if she is real.

Is she just an internet-born character? Is she ’a séance with Norma Jean starring as Marilyn Monroe hosted by Julee Cruise’ as her biography reads? Is she just a creation of those at label Italians Do It Better? Is she actually an alien? Or perhaps she is just a dream?

Whoever she (or they as Glüme may well be a collaborative project) is, I don’t care. David Bowie, whilst talking about authenticity as an artist described it as being about following a personal vision and inspiration, whilst pushing the boundaries of comfort and normality.  Glüme seems to be doing this. There’s a real vision here all wrapped in the beautiful package we call pop.

Born and raised in Los Angeles, we’re told that Glüme was a child actress and juggled time between training her voice, exploring music and living with a heart condition called Prinzmetal. Later this year she’ll be releasing an album. It’s called The Internet, a title which sits perfectly with her art.

The small number of tracks she has online so far range from electronic cotton wool takes of 1950s US number ones (Come Softly To Me by The Fleetwoods) to retro futurist electronic pop tunes with darkly dystopian sounding intros and a video that features tapdancing and colour aesthetics that the White Stripes would be proud of (Get Low). 

Then there’s the sensuously dreamy Body, her most streamed track to date, which is about her ongoing health issues: “Body is about returning from an episode get with my heart disease and starting to notice each part of my body working again.” 

All of these songs, which are part sung, part spoken merge to create something both otherworldly and unsettling. You can hear it on Don't @ Me, the video of which certainly has some elements of the atmosphere of  director David Lynch. Then there’s a cover of Britney as well, which takes ….Baby One More Time to a new place – first stripped back to just guitars before all the instruments drop out and it’s just Glüme’s voice. 

Glüme is creating hypnotic chemical pop music full of digital invention and artistry. Take a listen below

Glüme - Don't @ Me (Video) 


 

Glüme - Come Softly To Me (Video)

Sunday, 14 February 2021

NEW #11 - Attalie

 

If you’re craving something with soul, ghostly beauty and elegance then today’s new artist is going to tick all of your boxes.

Attalie might only have just over 1,000 plays of her latest song Homeless on Spotify, but never let the numbers cloud your judgement over the quality of the material.

Taken from her second EP Sigh, the follow up to the Latin influenced Polluted, Homeless is absolutely exquisite. With a voice that floats, despite its heavy depth, Attalie sings of being disconnected: “A stranger at home, have I become?”. It gave me shivers.

There’s a warmth to the musicianship as well; from the soft percussive rhythm that propels the introspective piece forward gently to the sudden surprising sunny stabs of brass, it’s a treat for the ears and one to lose yourself in.

Whilst Attalie might not sound exactly like these artists, Homeless reminds me of the likes of Laura Mvula or Anonhi. There’s the same quality running through her musical blood.

She really deserves more than the pitiful amount of streams she has at the moment.

Attalie - Homeless


Monday, 8 February 2021

NEW #10 - Folly Group

 

They’ve already been touted by the NME as a ‘fired up collective making angsty post-punk anthems’, played Brixton Windmill the south London venue with its own little scene that has pushed bands like Black Country, New Road, Goat Girl and PVA  to the forefront and released two songs last year that twitched with an unflinching velocity.

But it’s their newest release that has particularly grabbed my attention. Released towards the end of January 2021, Fashionista is more refined, less scrappy and frantic than the earlier Butt No Rifle and the jerky spoken verses of  Fewer Closer Friends. Dark synth drones, spiked guitars, and yelped vocals combine here to form something that bears at least a passing resemblance to another bunch of Brixton Windmill graduates; Squid. The vocals are a little exaggerated and camp for sure, but that’s good in these books; it gives the song a stylish art-pop edge, throwing back to 80's new wave. 

It’s bands like this that a year or so ago I would have been expecting to begin cropping up on plenty of support slots and multi-venue festivals in London and further afield – possibly even the one I help book – Dials in Portsmouth. But for now everything remains on pause or is cancelled. Folly Group was due to go out on the road with the aforementioned PVA and Lazarus Kane in January but for the moment the best chance of possibly seeing them live is in Scotland where they are on the bill for Scotland’s Stag & Dagger multi-venue festival in May. However, given the current lockdown there has to be some question if that event can realistically go ahead. 

But for now blast out Fashionista and get to know your favourite new London jerky guitar four piece who aren't afraid to dabble in murky electronics.

Folly Group - Fashionista

Wednesday, 3 February 2021

NEW #9 - Blu DeTiger

 

Today’s new artist is Blu DeTiger. She’s a purveyor of funky-strut-your-stuff pop and yes, she’s built quite an audience on the platform of choice for the early 2020’s – TikTok. Over there you’ll find, alongside her 1 million other followers, videos of her jamming out over pop classics with her bass guitar; Grover Washington Jr and Bill Withers track Just The Two Of Us and Dua Lipa’s Don’t Start Now as being two such examples.

Hailing from New York City, Blu is a producer, a DJ (she was blagging her way into clubs before she was 18) and has already toured with Caroline Polachek She’s also a former member of the band Kitten.

Of course, blowing up on Tik Tok is no guarantee of any longevity, but the handful of songs Blu has released so far have done pretty well on streaming services. 2020’s Figure It Out is the big one so far with 22 million streams on Spotify and counting; it’s all about a slinky bass line and languid not trying too hard vocal delivery. 

The recently released Vintage (which you can find on the Breaking More Waves weekly playlist until Friday just click here) has, for me, a bigger punch. With its tongue firmly in its cheek it finds Blu singing about how she needs a ‘Vintage Boy’ to be an accessory to compliment her outfit. “He looks so good showing up at karaoke night. He knows all the words to Mr Brightside, he says it’s a joke, but I know it’s honest, it’s so ironic, it’s  iconic, I get off on it,” she sings. 

Whilst Blu sounds modern and fresh, there are plenty of nods to the past, particularly the 70s and 80s. With what sounds suspiciously like a sample from Thomas Dolby’s Hyperactive and some beats that sound like they’ve come off an old Street Sound Electro compilation, Tangerine is once again all about the bass grooves and a certain aloof coolness in the vocals. Mad Love could perhaps be an out take from a Janet Jackson or Paula Abdul album.

If a fusion of funk, pop, electronic and nod along grooves gets you roaring, then take a listen to Blu De Tiger. Her debut EP is out soon.

Blu De Tiger - Vintage

Friday, 29 January 2021

NEW #8 - Kynsy

 


“Rowdy pop for all the family.” That’s how Dublin based newcomer Kynsy (real name Ciara Lindsey) describes her music. But take a listen to her debut EP Things That Don’t Exist (released yesterday) and initially you could easily think that this 23 year old doesn’t know what rowdy means. For it all starts with some disjointed synths and a throb of pulsing bass reminiscent of OMD's Joan of Arc (Maid of Orleans) that sounds more calming than disorderly, but give it a few more seconds and things really get going. For this is a collection of really good kooky songs that boom with life.

From the Strokes referencing Happiness Isn’t A Fixed State where Kynsy sings of how she has so much left to feel, to the wonky pop of Dog Videos (which you’ll find on the latest update of the Breaking More Waves New Music Weekly playlist - click here), Things That Don’t Exist is all about earworms and melody. Yet residing within her good tunes there’s a bunch of idiosyncratic ideas and oddball experimentation that make them stand out. The songs were all written and co-produced by Kynsy herself and mixed by Claudius Mittendorfer (Interpol / Parquet Courts) and Barny Barnicott (Arctic Monkeys / MIA / Bombay Bicycle Club).

The blurb that accompanies the release of the EP finds Kynsy saying of it: "A lot of the songs are based around the idea of how we as people are either being followed or chasing after things that don’t exist. We are followed by the things we see through technology, television, the news - things that derail and confuse our sense of reality.  We also chase things that don’t exist.  We ignore the fact that things could change in a blink, or chase idealistic dreams of the future based on things we've seen on TV or on phone screens."

I’ve seen the EP described elsewhere as genre-hopping, but taken as a whole it doesn’t feel that way to me. There’s variation in the instrumentation used, but it’s a complete package. It’s just the sound of Kynsy.

Rowdy pop for all the family nails it then.

Kynsey - Dog Videos

Friday, 22 January 2021

NEW #7 - Jessica Luise

 

With the UK still in what appears will be a relatively lengthy lockdown there’s been plenty of time to listen to music and the last few weeks have found me veering off at tangents from the sorts of things I’d normally listen to. Traditional Chinese, Japanese jazz fusion, Moog exotica and Russian pop have all been on the agenda, but ultimately sometimes you just can’t get away from the fabric of the familiar and new artist Jessica Luise’s music is one such example. 

New song Nice Try chimes and charms with the sort of indie guitar loveliness that always seems to find a place in my heart. Having previously released three songs between 2019 and 2020 with a slightly more organic folksy feel, Nice Try feels like a very real and very certain progression. Comparisons have been drawn with The Sundays and Wolf Alice and this tune definitely drifts over you in the same caressing and wonderful way that The Sundays songs did. 

It seems Jessica herself acknowledges this development as well: “This song is the one that helped me blossom as an artist. The simplicity yet rawness of the lyrics made this song quite cathartic to write and record.” Those words that Jessica mentions deal with the battle between the head and the heart of falling for someone you shouldn’t. However, thankfully there’s nothing wrong with falling for this song. If you like your indie music a little bit poppy, a little bit dreamy and a little bit lovely, keep an eye on Jessica Luise.

Jessica Luise - Nice Try

Monday, 18 January 2021

NEW #6 - Rooue

 

Fontaines DC, The Murder Capital, Silverbacks…. If you’re based in Great Britain it’s easy to think that the Irish music scene is just full of serious young men with guitars making intense post-punk influenced records. However, take even the slightest wider look and you’ll discover there’s a whole range of great new artists coming out of the third largest island in Europe that sound nothing like them.

Today’s new band is one of those. It consists of two twins, but don’t worry there’s only one connection to Jedward; the duo’s moniker. For just like John and Edward, Rooue are called as such because of the two sister’s names, Ro and Lou. Oh, and don't confuse them with La Roux.

There’s no silly haircuts (something that Jedward and La Roux managed) or covers of Under Pressure (Ice Ice Baby) here though. Instead Rooue make highly proficient and dopamine inducing pop music. 

If you follow the Breaking More Waves Weekly New Music playlist (here) you’ll have already heard the second of the two songs they have released so far, the sharp shooting future nostalgic funky disco-pop of Flavour. Fans of Dua Lipa will no doubt approve. It’s got grooves, it’ll make you move and the vocal delivery is silky smooth. 

Previous song, the debut single What You Want comes from a slightly different place, with an electronic R & B pop sheen to it. It’s a tune about someone having unrealistic expectations of someone and the negative effect that has on them: “You steal the fight from me.” Rooue have explained that the song stems from their experience of studying music in college and the pressures to conform.

So like all the best pop music, there's a bit of depth to the thinking in the song, it's not all just oo-baby do you love me's. However, the music itself is all about getting the body moving. Are you dancing? Because Rooue are asking.

It's time to get your shimmy on without an indie rock lad in sight. This is Rooue.

Rooue - Flavour

Tuesday, 12 January 2021

NEW #5 - ppcocaine

 

Today’s new artist is a potty-mouthed rapper from the USA who has gone viral on Tik Tok and has one track that has over 50 million plays on Spotify. Yet if you’re over 25 there's a high chance that you'll have never heard of her. 

Meet ppcocaine, an artist who makes Megan Thee Stallion or Cardi B seem like a beige Gary Barlow. She makes the sort of hyper-sexualised pop-rap that you really shouldn’t play to your parents. 

Take her track DDLG. It might start out with a simplistic nursery school notation of I’m A Little Teapot, but when ppcocaine lets rip mum and dad will almost certainly be blushing and / or tutting with disapproval: “I’m a little cumslut short and loud, bend me over and I will shout.” It doesn’t get any cleaner as it goes on. Take recent December release S.L.U.T which continues the confident feistiness and reminds me of a more intense take on Daphne and Celeste’s U.G.L.Y: “S-L-U-T, yes, I'm a slut, they all wanna fuck me (Fuck me), S-L-U-T, yes, I'm a slut, nigga, wanna wife me? (Wife me).” There’s a similarity in ppcocaine’s tracks to Breaking More Waves One to Watch 2021 Ashnikko as well, but this is X-rated cartoon lewdness taken to the extreme. You probably shouldn't enjoy it. But you probably will.

Previously known as trapbunniebubbles, ppcocaine is actually 19 year old Lilliane Catherine Dixon. She’s only been releasing music since June of last year, but has already found a big audience. The difficulty might be translating this into something more long term. (But then remember I said that about Charli XCX over 10 years ago and look what happened there). But maybe I’m missing the point. Maybe this is just about the here and now? Maybe just press play and go with it. 

ppcocaine - DDLG (Video)

 

 ppcocaine - S.L.U.T

Friday, 8 January 2021

NEW #4 - Police Car Collective

 

Tomorrow what used to be the Breaking More Waves Monthly playlist becomes a weekly playlist, showcasing some of the new releases that have been getting some time and love at Breaking More Waves HQ over the last 7 days or so.

Taking top spot on the list tomorrow you'll find new duo Police Car Collective from Liverpool, although delve a little deeper and you’ll discover there are American roots here. Police Car Collective have just one song on Spotify titled ALLTHETIME which was released on New Year’s Day. It’s a tune that seems totally disconnected from the rules of pop (2021 version). For a start where the rules demand that 3 minutes is plenty long enough and that anything over 5 minutes is the enemy of our attention spans, ALLTHETIME clocks in at a glorious 7 minutes and 5 seconds. Police Car Collective have clearly signed up to the school of thought that marathons are more rewarding than sprints.

It goes further than this though. 

Whereas the rules say that guitar solos are a complete no-no and that hip hop beats and R&B flavours are a must, ALLTHETIME puts two fingers up at all of that and delivers a rousing anthem that aims for the stars in a rocket powered by nostalgic sounds; chiming chords, big sweeping synths, butt clenching guitar riffs and melodies that the likes of Noel Gallagher would kill for. Finally ALLTHETIME avoids the recent trend for trying too hard to get played lots on TikTok and instead opts for something beautifully sentimental and sweet. It’s really quite comforting to hear someone sing words like “you are the reason I get up in the morning” in these harsh times.

Police Car Collective is Simon Joseph Callum Quigley and Tyler Daniel Plazio. ALLTHETIME deserves all 7 minutes of your time. Let's see what else they bring us in 2021.

Find the Breaking More Waves New Music Weekly playlist, updated every Saturday by clicking here.

Police Car Collective - ALLTHETIME

Monday, 4 January 2021

NEW #3 - Ashwarya


Her Facebook describes her simply as a singer/songwriter from Melbourne. This may well be true, but this description doesn’t do justice to Ashwarya. I’d prefer something along the lines of a fresh and fearless musician who makes multiple sonic-personality pop music. 

With its hushed vocals and minimal beats, debut single Psycho Hole certainly has a whiff of Billie Eilish about it, but if you delve a little deeper there’s a whole host of influences and cultural references to her work. You can hear it on her third and most recent release COMIN@ME. It’s a shape-shifting piece that flits from classy r ‘n’ b pop to bhangra beats like a ball bouncing off walls in a squash court. If you suffer from short attention spans this is for you. 

She’s the first signing to new label NOiZE, which is headed up by Australian producer Jarrad Rogers (he’s worked with Charli XCX, Lana Del Rey and Foxes to name just a few) with both artist and label stating that they wish to challenge the modern pop landscape. She certainly does this on Biryani, which is her other tune out there at the moment; it not only switches tempos but languages as well.

Ashwarya is making commercial pop that sits at the more interesting end of the spectrum. All she needs now is that big crossover track or that blow up moment (Tik Tok are you listening?) and then she could be everywhere.

Ashwarya - Psycho Hole 

 

 Ashwarya - COMIN@ME

Sunday, 3 January 2021

NEW #2 - Kali

 

The last few years have seen a noteworthy rise in young artists making pop music that has its roots in lo-fi diy production. Whilst many of them fall by the way side, the cream sometimes rises to the top and so it is that we now have the likes of Girl In Red, Clairo and Beabadoobee all commanding positions way beyond their small bedroom beginnings, often then producing glossier and more heavily produced work.

It’s very early days, but Kali Flanagan (who goes just by the name Kali) could well be the next musician to join that group. 

Having taken up songwriting in her teens and formed an indie-surf-rock band called the Big Wednesday (named after the 1978 film) where she wrote and taught the band all the songs, Kali has now turned solo. Last November she released her debut track Back To The Start, which made that jump of being beyond lo-fi. It's a dreamy pop tune with a hooky guitar riff, restrained vocals and even some strings to flesh out some swooning drama of a relationship that just won’t let go: “You led me to think things were real, then I moved on, and now I’m back here,” she sings. 

This 16 year-old from Los Angeles is sprinkling her blissfully cool riffs and melodies with a dusting of magic. Now let's watch her grow.

Kali - Back To The Start


Saturday, 2 January 2021

NEW #1 - For Those I Love

 

As Breaking More Waves starts 2021 with a revised objective of just introducing new artists, proceedings get going with one that missed out being included in my Ones to Watch 2021 series last November and December by a fraction of a millimeter. If the Ones to Watch list had been 15 long he would have certainly been included. Instead For Those I Love is the first musician in a feature that simply goes by the title NEW, which I hope will run all year (see an explanation on yesterday's blog post by clicking here)

For Those I Love has already appeared on the BBC’s Later and been tipped by the Guardian in its 30 for 2021 feature after releasing just two tracks. However, take one listen to his debut I Have A Love and you’ll understand exactly why. There’s a unique personal poignancy and poetry to Dave Balfe’s words, which is delivered in his charismatic Irish accent. The spoken word styling reminds me a little of Endless Art by A House for anyone who remembers that.

Balfe was previously a member of rock collective Burnt Out. If that name isn't familiar, but have seen The Murder Capital live, you may well have heard one of their songs without realising it. It’s called Dear James and is played out as the band take to the stage at their gigs. 

Sadly Dave’s Burnt Out band mate, poet and friend Paul Curran passed away from suicide in 2018. As a result the forthcoming debut album from For Those I Love in part plays tribute to his mate, stapling together many of his memories whilst also exploring experiences of growing up in working-class Dublin. 

There have already been some comparisons with the first record by The Streets, as I Have A Love takes a journey from haunting piano chords and stillness to late night club culture. It’s an impressive and powerful piece of work that feels, despite the subject matter, both exultant and calming. The album should certainly be one to keep an ear out for.

For Those I Love - I Have A Love

Friday, 1 January 2021

New For 2021



As we all know 2020 wasn’t the year most hoped for. Boris Johnson’s “This is going to be a fantastic year for Britain,” tweet on January 2nd 2020 at least showing us that nobody knows exactly what the future will hold - even if you're the leader of a country.

But despite this, looking to the future is exactly what Breaking More Waves is going to be about in 2021. This year I’m going to be doing nothing else on the blog but introducing new artists. So let's hope it's going to be a fantastic year for them.

Since I started Breaking More Waves I was always a fan of the likes of Paul Lester’s Guardian New Band of the Day column (read how it ruined his life here) and Joe Sparrow’s A New Band A Day blog which managed 10 years before having an extended rest. 

On Breaking More Waves I’ve always run new artist type posts, be it under the heading New Waves or just plain old Introducing; the difference for 2021 is that's all I’m going to do. I won’t be posting daily, nor will I have a schedule. I might post three things in a week, then nothing for a month. I might write ten words or ten thousand. There will be no follow ups or no long-term support via the blog (sorry artists - but I will buy / stream your music, come and see you live and talk about you on Twitter here) I’ll also be updating my new music playlist on Spotify, not just with brand new artists, but with any new releases I like and come across, from established as well as new acts, although the playlist will no longer be monthly, but weekly, usually updated and refreshed at the weekend.

What is new and what isn’t is debatable of course. Not every artist I feature on the blog will have just released their debut song. A good example is Ashton Nicole Cassey, better known as Ashnikko, who released her first official material in 2018, but had tracks like Damsel on Soundcloud as far back as 2014. Yet I didn’t feature her as a new artist on Breaking More Waves until early last year; her debut long play mix tape due in the next month or two.

So that’s the plan. 2021 is all about the new. In summary – there will be a weekly new music playlist on Spotify, starting once new music really gets going (click here for the current monthly playlist which will become the weekly playlist) and irregular introducing posts here on the blog, imaginatively titled ‘New’. 

Let's hope 2021 is better than 2020, but let's all also remember this is a marathon not a sprint.