Monday 12 July 2021

NEW #31 - Cathy Jain


If you take a look at the cover art for the debut single Cool Kid by newcomer Cathy Jain (a simple line drawing of someone crouched on a skateboard) you may well come to the conclusion that she is the latest lo-fi indie darling, producing scrappy bedroom jams for the approval of the vintage clothing wearing, knit beanie wearing hipster crowd. Yet you’d be very wrong. Yes, of course, like most other artists she’s been making music in her bedroom the last year or so, but the production quality of Cool Kid is a long way from being full of imperfections and noise.

Instead Cool Kid has a warm languid feeling to it – think Maisie Peters jamming in the sun with Easy Life. Dealing with the concepts of authenticity and trust Cool Kid finds Cathy examining how some people can change the way they behave and their attitudes in order to make relationships work: “Lying while I’m lying next to you,” she sings after narrating the a scene where someone pretends to love a song that they don’t really like in order to find favour with someone. Is this fake or is it just someone naturally evolving and adjusting? Are we all truly authentic or just products of the environment and people around us? These are the questions that Cathy gets you thinking about in the space of her chilled easy on the ear four- minute modern pop song.

It's fine start (or that is to say new start as Cathy has released some songs in the past but you'll have to dig for them as they have largely been deleted) from this UK based 17-year old who was born in Salford but was brought up in China and Australia before returning to the UK 4 years ago. If you’re going to Latitude festival in less than two weeks you can catch Cathy on the BBC Introducing Stage there.

Cathy Jain - Cool Kid

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