Sunday, 25 July 2010

Hurts - Wonderful Life

Minimalist, mysterious, meticulous and a triumph of simplicity over extravagance, the original video for Wonderful Life by Hurts got us very excited indeed, enough to name them in our Ones to Watch 2010 list. Theo and Adam have not crossed over commercially in the UK yet - and the re-release of Wonderful Life, due August, is their big shot at doing so. If it fails there will no doubt be those sniggering at the ‘failure’ but commercial failure doesn’t mean creative failure. Their musical and artistic preciseness and pretentiousness alienates some music fans, but there’s also a niche hardcore fan base who can’t wait until the band deliver their album Happiness in September.

Now here is the new video for Wonderful Life. With some references to the dancer in the original video (check the photo frame and the moves) Wonderful Life continues to be a staggeringly good pop song, the tale of basic human emotion when two people meet. “They share a look in silence and everything is understood.” The band are playing a number of festivals this summer before a European tour starts in October.

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