Tuesday, 19 November 2013

Ones to Watch 2014 - #2 Chlöe Howl

Chlöe Howl has been bubbling under for the whole of 2013, ever since the bouncy attitude laden tune No Strings kicked a few doors down with its Foster The People musical references last winter (we first featured here in January here). Since then she’s done the groundwork; the internet approved low key singles, the increasingly buoyant gigs, the low on the bill festival slots, support shows and most recently the colourful and clever dump your boyfriend video for Paper Heart, complete with dancing tap men, a donkey and carnival dancers.

Chlöe Howl does pop but it’s POP in capitals, full of strutting shimmying confidence, good tunes, fiery spark and lack of sugar coating lyrically. She's been dubbed the new Lily Allen, although she's not courting as much controversy as Lily has recently, but there's certainly a bit of belief to her songs. Her live shows indicate potential singles in the waiting a-plenty, including the energetic and hooky This Song’s Not About You and the punchy Drop In The Ocean. Of course pop can be a fickle world, especially when you’re on a major label, but Chlöe has enough in her bag to suggest that she doesn’t have to worry too much about that for now.

Chlöe Howl - Paper Heart (Arches Remix)

Chlöe Howl - Paper Heart

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