Saturday, 21 September 2013

VV Brown - The Apple (Video)

The BBC Sound of 2009 list was somewhat of a mixed bag. Lady Gaga, Mumford & Sons and Florence & The Machine all went on to be huge stars in pop music but Dan Black, Frankmusic and VV Brown (remember her?) didn’t hit such commercial peaks.

But here’s a shocker. VV Brown is back. And her new song is great.

After the relative failure of Travelling by the Light (the record crept in and out of the UK album charts at 16) and the even more dismal non-appearance of her second LP Lollipops & Politics, the writing looked to be on the wall for Brown’s musical career.

Yet remarkably she appears to have achieved the musical equivalent of coming from the back of the grid to win the Grand Prix. Her new album, co-produced in the main by The Invisible frontman Dave Okumu is being hailed as a triumph by critics. New single The Apple (streaming below), is a Grace Jones influenced electro-shock-belter that sounds like VV has slapped herself on the arse and grooved and ground her way to the dirty-disco; really it's bloody marvellous. 

Quoting inspiration from the likes of Battles and Factory Floor and having stated that doesn’t want to make colourful pop music, but something that she’s personally proud of irrespective of commercial success or failure, the reinvention of VV Brown appears to be rather exceptional. What a (welcome) surprise.

VV Brown - The Apple

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