Monday 5 December 2022

Ones to Watch 2023 #3 FLO


First Featured on Breaking More Waves: 25th March 2022

Cast your mind back to March 2022 when Flo released their first single. At the time I wrote: “Their debut single Cardboard Box is out this week and it’s a big smooth and sassy slice of hooky 90’s referencing R&B pop that’s catchier than Covid. They sound like a modern-day equivalent of Destiny’s Child, En Vogue, TLC.”

As we reach the end of 2022 and look forward to 2023 I stand by those words. 

Since Cardboard Box Flo have continued to impress. An appearance on Jools Holland, praise from Missy Elliot and SZA, a debut EP in September, placement on the BBCs annual Sound of List (now called Radio 1's Sound of 2023) and a gig at Outernet in London next March already sold out, Renee, Stella and Jorja are in the ascendency. They’ve already been touted as the future of R&B and on the basis of their releases so far, it’s hard to disagree. Ones to Watch commercially, but also because of good songs and clear talent.

FLO - Cardboard Box

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