“We had nothing to lose, nothing to gain, nothing we desired anymore except to make our lives into a work of art,” intones Lana Del Rey towards the end of the ten minute video for Ride.
This time last year the internet was full of people arguing about Lana’s authenticity. Now here she is once again showing why authenticity is probably the least important thing in pop music and why the most important thing is being brilliant. Look everyone - Lana is acting. The other people in the video are actors. They are not these characters in real life – they are ‘lies’ ‘cheats’ ‘inauthentic’. But it’s a bloody brilliant deceit; one which we could and will watch over and over again. We’d take great art over grubby boring authenticity every time.
Lana Del Rey - Ride (Video)