“The band of 2011 mark my words,” Huey Morgan on BBC 6 Music announced the other day, and we hope he’s right, for The Milk are a band that have been filling our life with joy for the last few months. Having named the Essex four-piece in our annual Ones To Watch list last December, the band are limbering up for their first release, the Motown and Stax influenced stomper (All I Wanted Was) Danger – a song that makes the best use of brackets we’ve seen since Meatloaf’s I’d Do Anything For Love (But I Won’t Do That).
With their emotional melodies, hooky instrumentation and infused with a multitude of references such as Sam Cooke, The Style Council, The Ronettes, Cee Lo Green and Fine Young Cannibals, The Milk are punching white-soul back into the ring with some style. Believe us, The Milk make stir-crazy grooves designed to get even your granny whirling on the dance floor.
The band are from just outside Chelmsford, Essex – Wickford to be exact - birthplace of Alvin Stardust and Chantelle Houghton of ‘Big Brother’ fame, although we suggest they keep quiet about that one. They spent their wasted youth as a punk band before deciding on re-invention, which led to them almost naming themselves Nigel Winterbottom and the Flat Back Four, until they finally settled with the name of The Milk and this classic sound.
This is just the start. Are you up for them? We’re with Huey. (All I Wanted Was) Danger drops on March 28. It streams below together with the B-Side Dynamite and their cover of 54-46 Was My Number which you can download for free.
Get ready. Press play. Get your dancing shoes on. Brilliant.