Thursday, 7 September 2017

New Music: Superorganism - Something For Your M.I.N.D (Video)

Streaming services are a music fan’s dream. Imagine 20 years ago being told that with just a couple of clicks and presses you’d be able to access more music than you could possibly imagine. Not only the latest new sounds but those from the past as well. They are an affordable and beautifully simple route to a huge journey of musical discovery.

But there’s a problem as well. Spotify and the others are helping kill pop music’s originality and creativity. Never before has mainstream pop sounded so identical, so lazy and so uninspiring. Pop music has always been about formulas that get hits, but now the formula has been over simplified to get on as many of the all important playlists as possible. Want to get on the Spotify New Music Friday list? Sure, just copy and paste the formula, add a new vocalist and away you go. It seems like the wonkier stuff is getting pushed further and further to the fringes. In fact it's in danger of being pushed off the edge completely.

Of course, there’s an argument that mainstream pop has always been bland and unoriginal. But there were always kinks, rough edges and quirks to be found even in the music for the masses.

Which is why we need songs like Superorganism’s Something For Your M.I.N.D. Originally released near the start of the year and picking up lots of love online, it’s getting a well-deserved re-release and a trippy new video. Something For Your M.I.N.D is simple, inventive, hooky and lackadaisically cool. If you didn’t hear it first time round, it’s time to get acquainted with it now. It's like The Moldy Peaches mixing it up with Gorillaz. It's not like The Chainsmokers. I'm sure you will agree this is a good thing. If you don't, you're in the wrong place. 

Add in the fact that the band aren’t just your regular bunch of faceless and boring producers but an eight piece from around the globe who all live together in a big house in London and are fronted by a Japanese teenager called Orono and you’ve got yourself an interesting pop proposition. Put this one at the top of your playlist and maybe Spotify will take note.

Superorganism - Something For Your M.I.N.D

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