Wednesday, 2 September 2009

The Sound Of Arrows - New Waves @ Breaking More Waves

Don’t you just hate records with children singing on them ? Well so did we, but recently there has been a school bus full of great songs with kids choirs on them. Passion Pit started things rolling with the fantastic Little Secrets and now here come The Sound Of Arrows with M.A.G.I.C, a song that’s so sugary it’ll probably end up being used in a Disney commercial. But sugary doesn’t mean bad. The Sound Of Arrows make playschool pop like the Pet Shop Boys having fun. It's camp on a grandiose scale, very electric, very eighties, yet very modern. The group have even covered 80’s power ballad The Power Of Love by Jennifer Rush live, but thankfully don’t have the same big hair. Into The Clouds is musically and visually (check the video below) Vangelis meets the Never Ending Story and is due as a single on 21st September. The band have been working with the pop prince producer Richard X and given some time we suspect The Sound Of Arrows could find themselves chart bound.

Hailing from Sweden (what do they put in the water there to make the pop so good ?) The Sound Of Arrows are Oskar and Stefan. The group have described their sound as synths drenched in reverb, stardust and nostalgia and we couldn’t have put it better ourselves. It will make music snobs cringe, but ignore these big bad ogres, because for those who love big widescreen pop sneezed out of fantasies, it doesn’t get any better than The Sound Of Arrows.

The Sound of Arrows - Into the Clouds (Music video) from The Sound of Arrows on Vimeo.

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