Having gate crashed the internet this summer with OctaHate, Ryn Weaver got a number of music commentators on the world wide web pretty worked up. Why? Because it seemed there was some serious industry backing in the promotion of the song. Benny Blanco, Passion Pit’s Michael Angelakos and Cashmere Cat produced the track, Charli XCX co-wrote it and the likes of Jessie Ware, Hayley Williams and Tom Krell of How To Dress Well all quickly tweeted about it shortly after it was released. The words “manufactured pop act,” were the words that came to many minds, a concept that here at Breaking More Waves we couldn’t care less about . We’re don’t carry the same mindset as Nottingham singer Jake Bugg, who once told The Sunday Times "Manufactured pop bands, they don't have any heart, they don't have any soul. It's really sad for me, when you work hard at what you do with your guitar, and then you pop the radio on and it's like some weird trumping sound coming out of it.” This of course was said by a man who doesn’t even use his real name to perform under and whose debut album was co-written with a number of hired co-writers, including one who has written Kylie Minogue and Liberty X. Maybe we need to have a conversation about the word manufactured Jake.
Our point is this. In this day and age arguing about the process of manufacturing and authenticity in rock and pop is a bit silly. Pop has always been about collaboration. Even the most ‘real’ or ‘authentic’ band will often use an engineer and / or producer in the studio to help them create the best recorded sound – this in itself is a manufacturing process. What is so inherently bad about collaboration? Any artist that thinks that they have all the talent themselves and don’t need help from others has a very high self-deluded opinion of themselves or really are bloody good. Some are good singers, some good song-writers, some good performers, some good producers. But very few are all of these on their own.
So we come back to Ryn Weaver. Her debut EP was the product of many talents. It was that collaboration that produced a recording of quality pop. But one excellent EP is very different to a brilliant album or a long term career. It’s why Ryn Weaver has to be One to Watch in 2015, can she (and whoever she works with) deliver the goods time and time again? Time will tell.
Ryn Weaver - OctaHate (Video)