If when you press play on Glow by pretty-damn-amazing pop duo IYES you think ‘this is familiar’ it may be because you first heard this tune in demo form way back in February 2013 or when we subsequently streamed it again in November 2013 when we nominated IYES as one of our Ones To Watch for 2014.
So third times lucky for Glow, which frankly sounds even better now than it did then – this is pop how we like it; euphoric and thrilling but with a tenderness and underlying melancholic beauty to it.
Oh and this time Glow isn’t a demo but a real proper single due for release on December 22nd via Love By Mistake / Sony. Buy it for your loved ones for Christmas. It comes with a video showing the band made of moondust (we can assure you they’re not – they’re real people made from real flesh and bone) and according to Clash soundtracks the advert for Sony’s latest smartphone, the Xperia Z3. We assume this means the band will actually make some money for their efforts, which we are sure you’ll agree is a good thing in this day and age of new musicians doing a lot for nothing.
Just to recap - pretty-damn-amazing.
IYES - Glow (Video)