Wednesday 22 October 2014

Honeyblood - Choker (Video)

Whilst Royal Blood are taking all the accolades for ‘Best UK Guitar Band of 2014’ it’s worth remembering that they are not single flag bearers. In fact we’d rather the flag was ditched completely and we just talked about good music. Another 'blood' named two piece  -Honeyblood - make exactly that. 

Having been named on the UK Blog Sound of 2014 long list the group has certainly justified that tip, releasing an excellent debut album (we’re hoping it might sneak in on a few end of year lists) and played many well received shows. With original drummer Shona McVicar now departed and replaced by Car Myers, next up for the Scottish band is a co-headline slot on the NME endorsed New Breed Tour 2014 alongside Superfood.

As part of the build up to this tour Honeyblood has released a new Hitchcock styled video for the song Choker which is based on Angela Carter’s short story The Bloody Chamber. The Choker is a wedding gift given to the main character by her husband. In the book she discovers that he enjoys sadistic pornography and has killed his previous wives, keeping them in a secret room. It’s fair to say that he isn’t a particularly nice chap, but he gets his comeuppance eventually. The story was in turn based on the fairytale Bluebeard. 

The director of the video Julian Tardo says of the piece “I wanted to house Stina's reinterpretation of Bluebeard within yet another layer of context - so I suppose it's Bluebeard through the Bloody Chamber through film noir. I like layering these ideas over and over - I think the essence of human reaction becomes ever starker as you bury it in these layers.”

The video is also the second that we’ve featured in 24 hours that uses the colour red to highlight key visual images in a largely black and white environment after Seinabo Sey's effort yesterday.

Honeyblood - Choker (Video)

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