At the start of our Ones to Watch 2014 series we suggested that this year it had been harder to pick the ten artists that we were going to feature than previous years and that there were many acts out there who we could have easily chosen instead. For example, some of the acts that we eventually decided not to feature included Danish pop singer Mø (even though 2014 could well be her year, having already featured on last year’s Blog Sound of 2013 list we felt that her inclusion was a little late to the party), FKA Twigs (very close to getting on the list – would have been number 11), Clarence Clarity (who has released 1 EP but we have no idea if he plans to release anything more or if the EP was a one off), Sivu (would have been number 12) and Eliza and the Bear. So if you want call that the reserves bench, or maybe just 11-15 if our list had been 15 rather than 10.
However, eventually our tenth choice, Brighton based duo IYES, has been chosen on the basis that they make the sort of music that is closest to Breaking More Waves heart; that is pop music that isn’t fully orthodox, but is still full of melody and has at least a hint of commercial potential. In fact 2013 has been a very good year for this kind of pop music (see our forthcoming albums of the year posts that start in early December for more details of this) and if we’re looking for some new champions to carry this on throughout 2014, we’d fancy a little flutter on IYES. They've recently been working with pop wonderboy MNEK (who has worked with Rudimental) on a future release and have been gaining plenty of online attention, so it feels right that things should be ramping up for Josh and Melis in 2014.
Today is the 27th of November. One year ago on the 28th of November 2012 Iyes made their first appearance on Breaking More Waves in our New Waves feature, shortly after we’d posted our Ones to Watch 2013 list. Now we’re making them our final Ones to Watch for 2014.
Iyes - 'Til Infinity