Tuesday, 5 November 2013

Chvrches - Lies (Video)

Back in July 2012 we posted a concert footage video of new upwardly rising Scottish band Churches (before they got the bad spelling makeover to Chvrches) having first featured the Soundcloud stream to their song Lies back in May of that year. At the time we raved ecstatically about them based on one factor and one factor only; what we saw as the brilliance of the song. We also voiced some disagreement about how certain cynics were already moaning on the internet that Chvrches were getting blog love because of previous connections they had in the music industry. 

The two points we made then we still believe are very true now and we’re pretty sure that they will be included in the latest Christmas edition of the Rules of Pop (Chapter 18 – Getting Your Songs Heard), so we thought they were worth reiterating:

1. The music industry is called an industry because you have to work hard at things and that includes developing relationships with those who can support getting your music heard. Of course there’s some luck in it, but artists can improve their own chances through graft. Sitting back and complaining that nobody is listening to you is probably either because you haven’t worked hard enough at getting people to listen to them or 2 below.

2. It doesn’t matter how many people you know, how good your contacts are, if the music isn’t up to scratch you’re going nowhere. Nobody that commands respect in the music industry will put their backing to a fart of a tune.

With that little rant out of the way we come back to Chvrches. A year and a half later, they've toured internationally and have released an album and there’s not one of those farts we mentioned on it. It is quite categorically one of the best pop albums of 2013. 

And now there’s a new video, which takes a sci-fi virtual reality romance theme to visually accompany the song that started it all off.

From blog hype / love to the Bones Of What You Believe Chvrches haven’t let us down.

Footnote : So often have we mentioned Chvrches this year to people that our predictive text on our phone now spells Churches Chvrches.

Chvrches - Lies (Video)

1 comment:

Chris said...

On your comment about predictive text - I know where I'd rather worship :)