Ellie Goulding has followed this model to the letter and we have blogged previously here about being cautious with her and not over hyping, as this could lead to expectations which are not realistic. How many new developing bands or artists are there that swagger along fully formed, complete and absolutely perfect ? Very few, and this is the danger of the hype machine. It can chew up and spit out out fast.
With her quivering girlish vocal, an acoustic guitar, neat lyrical phrasing and stuttering laptop electro beats, Goulding could deliver commercially - but nagging away in the back of our brain is a thought that the songs we have heard probably don’t have enough variety to endear long term. Only time will tell if she is what the public wants.
For these reasons Ellie Goulding has to be one to watch. Will the cool pop indie / blog buzz model work for Ellie or will it be a case of hype over content and a commercial failure ? There is talent there - you only have to listen to the acoustic cover of Robyn's Be Mine she did recently with Erik Hassel to hear what a distinctive sweet voice she has. There's also the songs - Starry Eyed, The Writer and Guns and Horses are all favourites of ours - but is that enough? We will be watching with interest.