We have a quite simple history with Hurts. It goes something like this:
Album 1: Pop brilliance. One of those bands that we named as Ones to Watch (back in 2009) and then 12 months later Happiness found itself at number 2 in our favourite Album of the Year list. Some people disliked Hurts because they thought they were too cheesy / pretentious / ostentatious, but of course THEY WERE WRONG.
Album 2: It all started perfectly. The early signs were that Hurts were going down a darker path, ‘doing a Depeche Mode’ perhaps – but on release something just didn’t quite connect. Maybe it was just as simple as the songs not being quite as good. That’s our analysis of things anyway. If you want in depth journalistic consideration and thought, you've come to the wrong place.
And now we’re coming up to album 3.
Do you remember how lots of people who know lots of things about music had suggested that Hurts would be the perfect band to represent the UK in the Eurovision song contest? After all Theo and Adam seem to connect with European audiences outside of the UK in a way that many people don't understand, in the same way that the UK doesn't really get Eurovision and seems to treat it as a bit of a joke.
Well, if Hurts did do it, the first song from album 3 would be perfect. Some Kind Of Heaven is far less murky than album 2 material (even the white suit and turtle neck clothing in the promo shot suggest so). In fact, despite maintaining the sense of drama that makes Hurts what they are, this one sounds positively radio friendly, filled as it is with hooks galore. This one could have been up there with Sweden, Russia and Italy last weekend.
Hurts - Some Kind Of Heaven