“Nice to be back,” her website states.
With this song it’s more than nice. Quite simply this new material from Marina and the Diamonds sets our pulses racing, faster than ever before. Fear and Loathing is a massive development from her previous work, darker, more introspective and full of weight. "I live my life in bitterness and fill my heart with emptiness," she sings before continuing "I’m done with trying to have it all and ending up with not much at all." Then there's the positive conclusion; that freedom and inner satisfaction can be obtained. “Baby, you don't have to live your life in fear, the sky is clear, is clear of fear. I don't want to live of fear and loathing.”
The simple but beautiful video symbolises change and ridding yourself of fear perfectly through the cutting of hair. We uttered an audible gasp when we first saw it, wondering if Marina was going to go the whole hog and do a bald-Britney, but thankfully this is a lot more restrained.
Marina’s blog titles the video Electra Heart – The Start. Talking to Popjustice today Marina said "Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear - that’s anyone’s worst fear - is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious."
The song is utterly fantastic. The video (of which there are more parts to come to tell a whole story, the next episode of which is released next Monday) is utterly fantastic. Her potential is becoming fulfilled. It’s great to have you back Marina. Really great.