As seems to be the way these days, one pop video for a song simply isn’t good enough. It seems you have to have a three course meal with the teaser video for starter, the main course and then an alternative or live version for dessert. We love Hurts for their dramatically magnificent electronic pop songs and their carefully contrived visual aesthetic. Yet for all of their differences to a typical pop band, they have also chosen the multi-video route for new single Better Than Love. Here’s the latest instalment, which is entitled the live version.
Notice the comical way that pianist Adam does basically nothing during the song. He’s just there to look amazing and add the vital and necessary ingredient of poseurish cool. Adam Anderson = the new Chris Lowe from the Pet Shop Boys.
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