Picture the scene if you will. A minimalist office building with a line of crookedly hung Pulp gold discs on the wall. It was a glamorous place at the end of the 90’s. Tired looking record label staff sit around their CD and crisp packet littered desks, wondering how long they will remain in a job. They curse with humbug like bitterness the illegal down loaders and the evil Simon Cowell empire that has brought their industry to its knees. It looks like after Christmas a job in McDonalds may be a realistic career option.
“What we need is a Christmas Number 1,” says one bedraggled once hipster indie kid turned label marketing man, his grubby Libertines T shirt soiled with excessive nights out in London town. He swings round on his chair and kicks a pile of CD’s balanced between a discarded cardboard cut out of Duncan from Blue and a pile of unread faded NME’s. They topple and one lands face up. It’s Mumford and Sons Sigh No More album. He bends down to pick it up, readying it to throw frisbee like into the bin. Indie bluegrass folk ain’t his thing.
Then his eyes catch hold of something. Some words forming a title. Winter Winds. A thought crosses his mind. Winter Winds by Mumford and Sons He smiles knowingly. He remembers The Pogues Fairytale Of New York. He remembers Del Amitri. Could this song be his salvation ?
Winter Winds by Mumford and Sons is released on December 7th. The Christmas number one is highly unlikely, unless the band sneak onto X Factor, but in an alternate world not far from our own we could just about imagine it. Here's the video.