As a new band having the patronage of another successful group can have the possibility of being a double-edged sword. On the plus-side it can get you a lot of attention quickly, but on the negative if you can’t develop your own identity and fan base you’re likely to always be subordinate to the group who helped champion you in the first place.
Only time will tell if the association with The 1975 (which I wrote about in my introducing piece on the band back in February) will cause Manchester’s Pale Waves a problem in the longer term, but ultimately it will probably come down to their creative output. With only the one official song out there (ignoring the earlier demos under previous guises) it’s impossible to judge, but I stand by my previous statement that There’s A Honey is a piece of radiant pop that will make your day all the more better.
Now with a video for the song it’s possible to get a bit of the band’s visual aesthetic and here they seem to be forging their own ground, sitting somewhere between The Cure and The XX with their dark goth look. The video itself is a simple performance piece which is given a slight feeling of claustrophobia (again very Cure-esque) by the band playing under some sheets of air supported fabric.
Pale Waves - There's A Honey (Video)