It’s been a real pleasure to see Fickle Friends grow from being a blog sensation (Breaking More Waves was there right at the beginning) to connecting with people outside of the new music internet bubble and getting their songs played on the radio. Latest tune Hello Hello is arguably their biggest banger to date and even challenges the still stupidly hooky Swim for BFF* credentials. Lyrically the song deals with the idea of sticking with someone who has lost sight of who they are and what they’re worth and the video (released yesterday) finds the band taking part in some sort of random instruction audition. I particularly like the ‘he just threw a f*ckin’ chair at me’ moment.
Fickle Friends will be going on tour with The Kooks (a band I can never like because the lead singer once barged into me in a venue, knocking my drink out of my hand, and didn’t even stop to apologise as he strutted on his way) in May, before playing a whole bunch of summer festivals and their own headline show, their largest to date, at The Forum in London in October.
*Best Fickle Friends
Fickle Friends - Hello Hello (Video)