Thursday 1 December 2016

New Music: Jain - Makeba (Video)

French pop has had a quite brilliant year hasn’t it?

Christine & The Queens wowed a lot of people in the UK; of all the shows I’ve witnessed in 2017, the crowd reaction (at Latitude) was one of the most overwhelming - the applause just wouldn’t stop. Petite Meller put out a very good, if somewhat overlooked pop album and Jain, whilst still relatively under the radar in the UK was one of the surprise highlights of this year’s Great Escape festival, turning a motionless crowd into a hard-bouncing party of happiness. 

There’s some connections between all of these artists as well, particularly Meller and Jain, who both take musical influences, particularly rhythm, from far flung places and weave it into a pop format, as well as both putting a giraffe in their videos. You can see that giraffe (and a zebra) in Jain’s new video for single Makeba – her tribute to Miriam Makeba, the South African singer and human rights activist. 

Let’s be clear – I’m quite a lot in love with what Jain is doing. Her music makes me feel alive. If you want to fall in love as well, watch the video and then if you get the chance go and see her and her box of beats on Monday 5th at London’s Garage.

Jain - Makeba (Video)

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