Saturday, 30 July 2016

New Music: Broods - Heartlines (Video)

Here’s a question for you. What do you do with the members of your band that don’t sing or dance in a pop music video where you’ve decided to not allow them to play their instruments? I don’t know about you, but I feel a little sorry for Broods’ Caleb here. Because whilst Georgia swans around dancing and singing in the California desert, Caleb is resigned to just doing nothing in particular. i can imagine the director now: "Hey Caleb, your job is to stand around and look moody OK?" 

Spolier alert no.1 – Caleb gets a bit bored around the 1.50 mark and does a nifty looking jump in the air. There should have been more of this at random moments in the film - whilst the actors did their thing Caleb could be leaping around in the background for comedy effect.

Spolier alert no.2 – the storyline for the video is a break-up one, but you just know they’re going to get back together don’t you?

Heartlines is the latest single to be released from Broods’ second long player Conscious and was co-written by Lorde. Isn’t it about time we heard something from her in her own right? Well, whilst we wait I’d suggest giving the Broods record a spin, particularly if you like full bodied but elegant electronic pop music. It's bolder than their first and it's one of the ups and downs and the starts and the break ups of life. Their debut was one of my top 5 of 2014. It's too early to say if this one will be in 2016, but it's certainly no stinker.

So, a note to pop music video directors. Next time let’s just give Caleb something to do, OK?

Broods - Heartlines (Video)

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