Hurts, the 5th most blogged about band on Breaking More Waves have just released a video for their new quite poptatstic single Some Kind Of Heaven, to follow on from the previously released You Tube audio stream. Imagine if a band just popped the video up online and didn’t bother with a staged release campaign - who knows maybe they’d save some money on their marketing budget? But of course that's not the way things work these days.
Anyway, the video is suitably weird and beautifully shot, with an almost David Lynch like feel to it. What’s it all about we hear you ask? We have no idea. Our interpretation is that Theo is attempting to escape from ‘some kind of heaven’ that may or may not be death, and that there’s no escape, he’s always going to end up back there. Watch out for the clapping on the thighs bit, it’s the most sinister thing you'll see all day.
This is worth watching even to just enjoy another popstar besides Ellie Goulding running, probably something you wouldn’t expect of the usually stationary Hurts, although in Theo’s case he isn’t wearing Nikes and sportswear - he still keeps a shirt on.
Hurts - Some Kind Of Heaven