Whilst there doesn’t appear to be any radical change in direction in their musical style, Begin Again, the second track from Purity Ring’s new album Another Eternity (released in March via 4AD) bodes well for a quality follow up. Even BBC Radio 1 have recently / finally got on board with the duo, B-playlisting previous tune Push Pull.
Mountainous slow spacey rave synths feature prominently on this one, bringing a sense of impending doom or joy depending on your mood. Then there's Megan’s pretty nursery rhyme style of vocal intonation that has a strange sense of creepiness as well as beauty. “You be the moon, I’ll be the earth, and when we burst, start over oh darling, begin again,” she sings as we head towards the explosion.
Apparently Purity Ring’s debut Shrines was pieced together while the two lived separately in Halifax and Montreal, whilst for Another Eternity marks the first time Purity Room was able to record while in the same room. Can you tell the difference? Probably not, but it’s something extra to add onto the press release isn’t it?
Purity Ring - Begin Again