Thursday, 21 August 2014

Avec Sans - All Of Time (Video)

Chapter 12 ‘Visual  Identity’ in the Rules of Pop is one that many bands skip 'because it's all about the music man.' They therefore end up failing. However, those that know, and we include in that category everyone from The Clash to The Pet Shop Boys, from Elvis to Lana Del Rey understand that a strong look does as much for a band as the music. This is particularly important for electronic music, where watching a band that only use computers and keyboards can have a distinct possibility of inducing shuteye, even when the tunes are fantastic.

Thankfully Avec Sans with their rack of Novation Launchpads (they're those square boxes of tricks with lots of flashing lights on them) know how to keep things colourful and stimulating on stage – it certainly makes watching a man touching his knobs in front of a crowd a bit more interesting.

Oh and of course Avec Sans sound good as well. That one’s so obvious though that it doesn’t need to even be written in the Rules of Pop (or really written about on this blog – you can just press play on new song All Of Time and determine that yourself.) But for those who want words, let’s try glistening high-order electropop ready to elevate you to cloud nine and beyond. That'll do won't it? Just press play and discover that yourself. It's free to download (here).

Avec Sans - All Of Time (Video)

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