Friday 26 October 2018

New Music: Sigrid - Sucker Punch (Video)


Do I need to say anything more about Sigrid? After all, if you’re not convinced that she is anything more than a pop artist par excellence by now, you’re probably not going to change your mind.

But even if you’ve not signed up to the Sigrid Appreciation Society (I’m membership number 45,678) I hope you will agree that if you or I walked and danced down the street like she does in this brand new video we’d get some very strange looks. Yet when Sigrid does the same it seems not just normal, but dazzlingly cool. But this is what good popstars do. It’s their job to make the absurd seem brilliant. It’s one of the key factors that divides great pop from poor pop. Absurdity into brilliance is why artists are able to sit in the bath and have their photo taken for promotional purposes and to most eyes it seems perfectly natural. And although Sigrid hasn''t done the bath pic yet (it will surely come) she is very much making great pop. Sucker Punch with it’s rubbery synth verses and big belting chorus is (of course) another example of this.

Sigrid - Sucker Punch

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