Sunday, 25 February 2018

New Music: Whenyoung - Pretty Pure (Video)

Limerick bred but London based three-piece Whenyoung first cropped up on a number of blogs and websites back in 2016 but since then their output has been pretty sparse with just a handful of songs to their name. Their traditional indie rock sound of guitars, drums, bass and razor-sharp vocals may not win any awards for originality but the strength of their songs and fearsome delivery has already gained a very positive response. Following on from tours with Superfood and Public Access TV their latest release, Pretty Pure ramps things up further. It is already their most successful output to date and now there’s a video to accompany the track.

The film takes the angle of looking at purity being the equivalent of freedom. Starting with lead vocalist Aoife Power outside a church in a white gown, symbolising conventional purity, it takes her on a journey which ends with her escaping and finding freedom in the sea - another form of pureness.

It looks like it’s going to be a busy year for Whenyoung with support slots with The Vaccines (alongside Breaking More Waves favourites Dream Wife), Peace plus a whole bunch of festival bookings including Latitude, Y-Not, Kendal Calling and Great Escape. These live shows should help cement the band’s growing live reputation and as 2018 progresses it looks almost certain that you’ll be hearing a lot more from them.

Whenyoung - Pretty Pure

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