If you’re the sort of person that likes a blog that is ‘only about the music’ – you’re in luck today. For although we’d argue strongly that music websites are never 'just about the music' (even the ones that claim they are), and that politics, fashion, culture, context, imagery, ideas, concepts and entertainment all have a part to play, with this New Zealand artist, the one song is all we have to go on right now. Even the promo picture purposefully hides the identity of the artist.
But the tune itself, Drift, with its ominous electronics, air of musical gloom, and desperate words “Even if you change your mind, it doesn't have to mean that it's over,” is worth writing about. Call it pop noir, dark electronica, midnight music, nu-goth, whatever you want to call it, it’s pop that doesn’t feel celebratory or joyous or even particularly colourful – and that’s fine. Sometimes it’s good to lurk in the shadows a bit. According to the small handful of blogs that have written about So Below so far (we’ve found three, one each from America, Germany and Portugal) she (for we assume the artist is just a she and not a they) has named Nine Inch Nails as an inspiration. So that’s your one tiny piece of tiny context. For now.
So Below - Drift