For just the first couple of seconds of Haim’s new single Falling you could be mistaken for thinking that you’re about to hear a reworking of Ultravox’s electronic symphony Vienna before their trademark rock-pop-r'n'b Ariel Rechtshaid produced and polished sound kicks in, complete with breathing “ah’s” and grooves that, like Madonna, you just know you’re going to want to get into. Yet despite the three singing sisters chirpy-pop persona’s, Falling isn’t all about joy lyrically. “Into the fire feeling higher than the truth, I can feel the heat but I’m not burning,” one of them sings as she admits that “I’m a slave to the sad heaven.”
By now you probably all know the Haim buzz trajectory. From SXSW, to blog buzz to Forever to their transcendent Great Escape performances to the BBC Sound of and Blog Sound of list top placings. Haim have gone up the mountain very quickly and no doubt there are those who are waiting at base camp for them to come falling (ouch) back down again. But we can’t see it happening with this song. It’s on par with Forever in our book, so it looks like there’s still time for Haim to enjoy the view from the top.
Haim - Falling