Ellie Goulding - Guns and Horses

A warning : One-upmanship and arrogance are both not endearing qualities, which is why this post is written with its tongue pressed firmly in its cheek.

Such is the high speed world of the interweb and the passion of the average new music blogger, that there’s often a need to be first. Or at least in the leading pack. Sometimes we want to stick our tongues out and shout “Nah, nah, nah, we blogged them ages ago,” when an artist goes on to achieve mainstream, commercial or critical success. It boosts the ego and allows others to use words such as “tastemaker blog.” Their choice, not ours we hasten to add. Although we quite like the sound of it.

That’s why over the last couple months we’ve written about artists such as Worship, Kyla La Grange and Let’s Buy Happiness. All acts that we first and foremost like, but secondly think that you may also like. Expect to (probably) see all of those cropping up more here later in the year, irrespective of commercial success or not, although we'd love them to bring in the money.

Yet today we’re lagging behind. The new video for Guns and Horses by Ellie Goulding has been out for a number of days, and we’re only posting it today. We are apologetically slack here. But then let’s face it, we first mentioned this song over a year ago. So “Nah nah nah,” to you.