Finally the video for Better Than Love by Hurts arrives. As we've blogged elsewhere Better Than Love is an above average electronic pop song, reincarnated from their days as the band Daggers, but not their best work. From their other material we've heard Better Than Love is possibly a little bit of a curveball as many of their other songs are slower grandoise ballads.
The video is exactly what you would expect of Hurts. Filmed in Romania it's stylish, chic, subtly sexy, artfully moody with ultimately not a lot happening. Hurts are with doubt the best looking band in the UK right now. And if anyone thinks that it's not the place of a music blog to comment on how a band looks, then all we can say is sorry, pop music is as much about style, image, looks and god damn sexiness as it is about the music. From Elvis Presley to The Spice Girls, pop has always been as much about image as it has been the songs. And Hurts look amazing. No, A.M.A.Z.I.N.G.
Hurts have spoken about the fact that it is harder to hold your breath than it is to breathe, and this video seems to follow this minimalist approach both in the colour hues and the storyline, even if lead singer Theo's vocal has a vague reminiscence to the pompous and brilliantly over the top Jim Kerr from Simple Minds in this song. The band are currently out on the NME Radar Tour following their selective shows in churches and music halls earlier this year which we described here.