Friday 30 April 2010

The Good Natured - Your Body Is A Machine

Let’s face it, comparison is inevitable. Writers are sometimes criticised by those who don’t write for so called ‘lazy journalism’ when they use comparisons to describe new artists or acts. There’s no laziness in this, it’s a natural and effective way to communicate and ultimately that’s what someone who writes is trying to do. A picture paints a thousand words, and a musical comparison is the equivalent of that very picture.

So we make no apology for drawing in some comparisons against The Good Natured. We started over a year ago when we first featured Sarah McIntosh here. At the time we mentioned a slightly flatter sounding Rose Elinor Dougall and Kate Nash. We’re sticking with the Dougall reference in terms of vocals, but now want to add some more.

Those who have been following the blog for sometime may have gradually gleaned the recurring themes that we often return to and will continue to return to. Fashion and pop music is one of those themes. The two are intrinsically linked. They come in waves, then eventually the wave breaks and is replaced by something else. Right now the wave we’re riding is still one of glamour and dressing up. Lady Ga Ga, Florence and the Machine, La Roux, Little Boots and Bat For Lashes for example have all brought colour and a sense that performance should be about far more than just the music.

These are the comparisons that right now we are touching The Good Natured with. For the imagery, fashion and make up used in the new video for Your Body Is A Machine follow this glamorous path, but with a darker, more gothic style. It may have been created on a relatively small budget but Sarah looks impressively fantastic in it.

And the music ? Your Body Is A Machine is a re-recorded and glossier version of the song that was originally track two on The Good Natured limited edition hand packaged EP released last year. It has also recently appeared in remixed form on the Kitsune Maison 9 album. A sophisticated and achingly cool piece of electro-pop, it’s completely of the moment but also has a gentle warmth to it that is endearing.

Your Body Is A Machine

THE GOOD NATURED | MySpace Music Videos

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