What should be pop music's raison d'etre? To cheer you up when things aren’t so good? To make you laugh? To make you dance? To make you cry (but in a good way - real tears of joy?) I think so.
Pop should be as much about feelings as it should be about songs. Of course good melodies, beats and voices help, but pop is about more than that.
And if someone asked you ‘who makes really good pop music’ as described above, who would you name? Britney? Abba? Wham? Maybe. New Zealand's Broods probably wouldn’t be the first band on your lips. But then you probably haven’t heard Peach yet.
Because Peach is a
Add to that its bonkers video from the TV studios of ‘Midnight with Mick Knight’ featuring Georgia’s alter ego Peaches Magenta and some soft-focus Abba moments, and what Broods have done is scattered a whole load of colour into what they do.
Broods - Peach (Video)