A few years ago when blogs were one of the leading places to go and discover new music you would get the ‘buzz band’ effect – a situation where one blog would publish a new artist and gradually there would be a ripple across the internet as other blogs picked up on that artist. This wasn’t unjustified hype though – often these acts were there on merit. The likes of Chvrches, Lorde and Fickle Friends are three that come to mind that all blew up through the blogs. Remeber when Lorde's debut EP was on Bandcamp and you could download it for free? Yep, that was when blogs picked up on it.
Buzz bands don’t happen so much these days though, partly because a lot of blogs have shut down and not been replaced. However today I’m introducing an Australian group who over the last couple of weeks I’ve seen a slow but steady amount of online coverage for – they’re probably about as close to a ‘buzz band’ as we get these days.
Issy, Jessame, Taylor, and Lissa go by the name of Erthlings, they’re from Sydney, met at school when they were 8, started writing songs when they were 9 and their debut single Bridges has got tongues wagging. The first time I heard it I was a little non-plussed. It seemed nice enough, but didn’t seem like song of the year material that a few websites had been suggesting. But then after having just played it once I found it swirling around in my head all day like the first excited stages of romance. So, I listened again. And again. And again. And yes, there is something about Bridges. Maybe it’s the simplicity. Maybe it’s the effortlessly cool indie sound it has – a little similar to Warpaint. Maybe it’s the fact that it just gets inside your brain so easily, Whatever it is, it has something.
They’re out on tour in Australia supporting Breaking More Waves favourite G-Flip and this single is being released via Future Classic so clearly there’s already some weight being thrown behind them.
Believe the blogs.
Erthlings - Bridges
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