Towards the end of last year when I was compiling my Ones to Watch for 2018 list, there were 2 names that needed absolutely no thought before including them. One was Norway’s Sigrid. She ended up being heralded by about 95% of all the tip lists and, perhaps somewhat inevitably, went on to top the big one, the BBC Sound of 2018 poll. The second name, one who didn’t crop up on nearly so many of the lists, but then surprised me a little by being included on the BBC Sound of 2018 was Jade Bird.
The surprise wasn’t because Jade wasn’t fully deserving of being on the BBC poll long list, she is, but more that she was on less other tip lists so logic would suggest wouldn’t be on the BBC one either.
Whilst tips are all well and good, they are just that – tips. What really counts is the music and thankfully Jade has wasted no time releasing some quality new material. Her latest song Lottery was released last week and today Billboard premiered her new video. It’s a simple, colourfully lit, two and a half minute performance piece that allows us to focus on Jade and her punchy piece of country-pop, which demonstrates not only what a potent and raw vocalist she is but that she has some real writing ability as well. Listen to her bang out that chorus: “You used to tell me that love is a lottery and you got your numbers and you’re betting on me.” It’s hard to disagree with the statement that she’s one of the UK’s finest new songwriters.
Jade Bird - Lottery (Video)
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