Chlöe Howl is an interesting potential pop-star in waiting, in so far as she has been positioned as a little bit edgy (she swears in her songs) and a little bit cool (the indie blogs like her) and a little bit not-manufactured (she’s been out there, with little fuss, playing the beer sodden toilet venues to small crowds – we caught her in a three quarters empty pub in Guildford on a weekday night, playing to what appeared to be a bunch of friends/ industry types and not many others.)
We’re wondering how long this image will last? We’re suspecting the early adopters perceptions and attitudes may take a bit of a rethink when she attempts to battle it out with the likes of Olly Murs and Jessie J for chart position. Chlöe may have described herself as a 6 on a scale of 1 to Pitchfork in a recent Popjustice interview but we suspect that by the time the album comes out she’ll be more of a 2.75. After all there will probably be a new Bon Iver or Radiohead record to salivate over by then.
Chlöe Howl - No Strings (Video)