The hardened cynic could argue that whoever is working with Jessie Ware is almost trying too hard to gain her some sort of leftfield indie / club credibility when really her music sits more in the coffee table Brit-soul camp previously occupied by the likes of Shara Nelson, Sade, or Lisa Stansfield. There’s been a slow building buzz about Ware for some time now, through from performing backing vocals for Jack Penate and Man Like Me, to working with the likes of SBTRKT, Joker and Sampha (you may remember us posting Sampha and Jessie’s collaboration Valentine almost 1 year to the day here) and finding her music on all the ‘right’ blogs and sites such as Abeano and The Fader.
So when Ware revealed her video for her new solo single Running earlier today, the follow up to debut single proper Strange Feeling (which we posted here), it came as absolutely no surprise to find a whole bunch of blogs (which we’d loosely describe as the buzz blogs) eager to post the track just as fast as they could, caught up in the maelstrom of hype that has been gradually created.
Now if all this sounds rather cynical then surely the question you have to ask is ‘so why is Breaking More Waves posting the track?’
It’s really for one simple reason. We like Running. It reminds us a little of Soul II Soul and the aforementioned Shara Nelson, both of whom we like, coffee table worthy or not. We are particularly enamored with the late night downtempo production on the record and the way that Ware’s vocal is sexily sophisticated - the complete antithesis to some of the current crop of loudmouth wannabes such as Azealia Banks and Ke$ha. It’s nice to have a bit of class in music. Running is smooth and highly pleasurable and irrespective of blog buzz that will do for us.
Jessie Ware - Running
Jessie Ware - Running (Video)