Alice Jemima’s Liquorice, her first self-penned material to see the light of day since her debut All The Boyfriends EP back in 2012, will for many be their introduction to the Devon based singer songwriter. So even although Alice is technically not a new artist (a quick search on Hype Machine will show you just how many songs she has self-released in the past) it still makes a lot of sense that last weekend she played at Brighton’s new music festival the Great Escape and this weekend coming will be alongside the likes of Blossoms, Izzy Bizu, Rosie Lowe and Declan McKenna on the BBC Introducing Stage at Radio 1’s Big Weekend. Of course Breaking More Waves has been writing about Alice since virtually before cavemen walked the earth. More recently I wrote about my journey with her as a person and her music in a longer post about the song last month, which you can find by clicking here.
Continuing her prolonged introduction comes a video for Liquorice. A bright and amusing affair (everyone I’ve shown it to has had a little giggle at the ‘bum bongo / wobbly jelly’ part) it reminds me a bit of the visuals that Little Boots released for her Working Girl album campaign, with its use of simple colour backgrounds and visual interpretations of both the lyrics and the sounds. Watch it to light up your day.
Alice Jemima - Liquorice (Video)