The next selection on the Breaking More Waves Ones to Watch 2025 list is a bit of a stab in the dark. To date The Itch have released just 1 song – the mighty Ursula. Released last April it was immediately featured as the Breaking More Waves song of the week.
This is how it was described on the blog at that time: ‘For Georgia Hardy and Simon Tyrie (who are The Itch) have created something rather magnificent. An ambitious meandering piece of electronic retro-pop that hints at the likes of Depeche Mode circa Violator and Your Love by Frankie Knuckles, it’s in no rush to finish as it tells us that pain is stronger than love and builds to an early proclamation that: “We can bring down the government, we could put their heads on spikes.”’
The song ended up being one of my top 10 most streamed tracks of the year. Of course I fully expected something else to follow. It hasn’t.
So was that it? Or are The Itch just scratching the surface and then making us wait at the opening for a very long time?
It’s hard to tell, but there are clues that there will be more to come. In October there was some proof they hadn’t jacked it in already when I witnessed the band play at Swn Festival in Cardiff. Expanded beyond a two piece they looked like a going concern. The shock was that the other songs in their set didn’t sound anything like the Ursula. A number of tunes burst with funkiness, there was a hint of Talking Heads and an element of danceable drama to their performance. Unexpected but unexpectedly good.
So that stab in the dark assumes that some of those tunes they played will surface at some point and that in 2025 The Itch will come marching forwards with some brilliant recordings. Let’s just hope they don’t do the same as Priestgate in 2023 or Pink Kink in 2018 and having seemingly just got going split just a few months after I’ve tipped them.
The Itch - Ursula
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