Thursday, 19 April 2018
New Music: Introducing - King Princess
I’ve always been a little cynical of when huge major label pop stars suddenly start suggesting their love of lesser known artists on social media, especially if it turns out there’s a connection to the label they’re signed to.
So when One Direction’s Harry Styles quoted some of the lyrics to the song 1950 by newcomer King Princess on Twitter, but didn't tweet the title of the song or who it was by, it was inevitable that his fans would head straight to Google to search out what it all meant. Suddenly King Princess was getting a lot more attention and love.
The label connection comes from the fact that King Princess is signed to Mark Ronson’s new Zelig Recordings and Zelig is a venture with Columbia. Guess who's signed to Columbia? Yes Harry Styles of course. It’s therefore not hard to join the dots and come up with the thought that Harry's tweet is as much about hard faced business as it is a genuine love of the song. But let's give him the benefit of the doubt shall we? And even if we don't, let's be realistic; the music business is called a business for a reason.
But once the cynicism has been overcome there’s a pleasant surprise in store. Because the music of King Princess is actually agreeably sophisticated pop, which is chilled, measured, soulful and comes with a more interesting lyrical take on things.
1950, the song Styles tweeted about, is a love song, which takes a twist from the typical ‘girl is pursued by boy then they fall in love’ narrative: “I hate it when dudes try to chase me, but I love it when you try to save me, ‘cos I’m just a lady, I love it when we play 1950” she sings. The video for the tune already has over 800,000 views (and a lot of Harry Styles sent me here comments below it) and hints at rebelliousness with King Princess sporting a drawn-on moustache, setting fire to a teddy bear and smoking a cigarette.
A second track, Talia, due to appear on an EP alongside 1950 solidifies the idea of what King Princess is about. This one’s a break up tune though. Starting with soft synths and hand clicks it soon burbles up with a mid-tempo chorus that finds King Princess singing of getting a bit wasted and imagining her ex is still there: “If I drink enough, I can taste your lipstick, I can lay down next to you, but it's all in my head.” Musically, the hook isn’t in your face, but it’s still there ready to creep in to your ears.
OK, fair play Harry Styles. You might just be on to something here.
King Princess - 1950 (Video)
King Princess - Talia