Friday, 22 September 2017
New Music: Emma Jensen - Make You Mine
In terms of very cool pop music, Scandinavia has always done very well, but arguably Sweden has been leading the way for a very long time. However, now it seems that Norway has fully thrown off its infamous ‘nil points’ tag from a few years ago and is showing that it has far more to offer than just A-Ha. What with Aurora, Sigrid, Dagny and Anna Of The North leading the charge, there’s quite a few more just behind them. One of those just behind the leading pack is Emma Jensen, who grabbed attention in February with a song called Closer, which I described as sounding a tiny bit like Grimes on downers. This week Emma released her second song.
Make You Mine adopts a similar template to Closer; it’s a slow sleek electronic jam formed from melodic minimalism and Emma’s near childlike vocal which bears a lot of similarity to Megan James of Purity Ring. It’s maybe not quite as instant as Closer, but sits in the same grounds of internet-ready-pop rather than a radio hit. Make You Mine is all about subtle intimacies; it’s the sort of music that sounds like it’s isolated itself in a quiet space, content with what it is, never wishing to be anything more. Lyrically though it isn’t perhaps as content, dealing with ideas of relationships and not making a move or saying what you want at the time.
File this one under the category ‘a grower’.
Emma Jensen - Make You Mine