Look at virtually any artist that has been in it for the long term and you’ll see one binding factor - development. Sometimes there will be radical changes in style, other times it might be more gradual twists and turns. But apart from a handful of exceptions most acts need to diversify creatively over time, not only for themselves but for their fans. Otherwise the rule book of pop suggests that boredom and stagnation sets in for everyone involved. Take a look at a band like Oasis for a classic example of ever decreasing returns by sticking to the same formula. Then look at someone like David Bowie for an example of an artist who was always pushing for change creatively.
Comfortable, the new single from Greta Isaac, shows how exciting development can be. From her initial mellow organic roots first featured on this blog in 2011, the 2017 version of Greta shows folk and world music reworked, reinvigorated and rebooted. The results are really interesting; organic sounds are chopped and mixed with a frenetic and futuristic fury as the newly glitchy Greta explores the ideas of turning a blind eye to everything - the trait of apathy and selfishness.
A fine development.
Greta Isaac - Comfortable