9 years old today. 9 bloody years I’ve been doing this thing. This blog. This record of some of the stuff I’ve been listening to.
It’s fascinating to look back over that time and see some of the artists that I’ve introduced. Some of them have gone on to be a huge creative and commercial success. Others, absolutely nothing.
Here are a handful of examples. Look at the picture below. Recognise her? That’s Charli XCX back in 2009 when I first wrote about her. At the time she was flaunting a bunch of songs like Neon Fashion & Glowstix and Francheskaar and I concluded that although her music appealed to me I found it hard to see any long term appeal. 8 years on and she seems to be doing OK. Her first 2 albums proper ended up being some of my favourites of 2013 and 2015 respectively.
Here’s another one. Recognise them? No, me neither. But apparently, they were a band called Look Stranger! I featured them on the blog once and that was all. I can’t remember anything about what they sounded like now, even having re-read my original blog post. I never heard of them again.
And here’s one more. This was Skint & Demoralised. I named him as one to watch many years ago. His music never set the world alight (albeit listening back to it now I still really enjoy it) but years on Matt Abbott the singer cropped up on this TV advert (click here), showing that he was one to watch, just not in the way I originally thought.
What I’m trying to say with all of this is that in 9 years of music blogging what I’ve learnt is that anyone who tells you that they are a tastemaker and can predict the success of any artist is talking out of their arse*. Some acts make it, some don’t. Nobody has the perfect crystal ball. Every time someone tells you about how they were one of the first to discover a particular successful artist, ask them how many others they discovered that never went on to light up the world. By the law of averages, the more artists a site writes about, the more chance there is that some of them will go on to be massively commercially or artistically successful.
All I can do, and all any blog worth their salt can do is bring you some new music and new artists I like. The rest is unknown.
Breaking More Waves is 9 years old today. Right now I’m celebrating that fact somewhere in a field in Somerset at Glastonbury Festival, probably with a cider / wine / gin and tonic in hand. Maybe all 3.
I always said at some point the blog will end and when it does I’ll make a definite point about it. There will be no gradually fading away. But a big full stop. But not yet. I’ve got a little bit more fuel in the tank yet. Maybe not a lot, but it's not time for ending quite yet.
Thanks for reading guys, without you it would be fairly pointless.
*Footnote. Some other things I've learnt whilst writing this blog are:
1. When times are bad (death / illness etc) music can be a salvation. In fact this blog has been a real help for me during those bad times - the last year in particular.
2. I also run a twitter account associated with the blog. Twitter is a very odd place - a weird bubble where people reinforce their own views with others like them and castigate those who do things differently to their world view - with little or no nuanced discussion. (How can you in 140 characters?).
3. There's only so much you can say about music before you start repeating yourself.
4. Musicians are weird and like to promote their art by sitting in the bath.