We’ve never made any secret about the fact that we love all the tips / ones to watch lists at the end of the year, including our own which we publish at the start of December. Yes, there's nothing like a bit of self loving now and then.
There will always be arguments about the worth of such lists (we’ve written a number of times about lists such as the BBC Sound Of Poll including here, here and here) but essentially we love playing musical pin the tail on the donkey and hoping that our taste represents the mainstream. Inevitably sometimes we get it bang on, and others times, well, does anybody remember Skint and Demoralised ? We tipped him in our 10 Ones to Watch for 2009 list. Nobody can be right all of the time.
We’ve already got a ‘Potential Ones to Watch for 2011’ list on the go. No doubt by December we’ll have 30 or 40 names on it before we whittle it down to 10.
Although it’s very early days, it wouldn’t surprise us if the name of Spark crops up somewhere. She can hold a tune, has the looks ( which like it or not is essential in pop music - nobody wants a munter of a pop star ) and seems to have just enough quirkiness to appeal to those who prefer their popstars not be semolina bland.We first wrote about her here. To demonstrate a little of why we think Spark is showing great potential, have a look at the live footage below of a song called American Girl. Just don't mention Skint and Demoralised.