Over the last few years there’s been a noticeable shift in the music industry insofar as the vast majority of commercially successful artists seem to be solo ones. From a certain perspective you could argue that bands are on the way out. Which is what makes Superorganism such an intriguing prospect - as they fully buck the trend. They’re almost a supergroup.
An eight piece from around the world Superorganism initially formed through online forums before they started making music by sharing tracks via email. Then they finally came together to live in the UK in East London. They make askew oddball pop music with equally left of centre videos. Earlier this year I described buzz single Something For Your M.I.N.D as ‘simple, inventive, hooky and lackadaisically cool,’ and that description seems to fit well with much of their quirky cartoonish sound.
Since first arriving on the scene a deal with Domino Records has been signed and without further ado the band sold out their debut show at London’s 600 capacity Village Underground. There was no messing around slogging round the regional toilet circuit here. The reviews back from the London gig were 100% positive – not just because of the music, but because of the band’s stage presentation. Superorganism had a clear vision of how to present themselves – something that even now a lot of bands don’t particularly think of. At Village Underground they all dressed in colourful raincoats in front of psychedelic visuals, creating that same sense of occasion that bands like The Flaming Lips, Jungle and The Polyphonic Spree have managed to create in the past. Gorillaz meets The Moldy Peaches is possibly the best approximation of their sound.
During 2017 Superorganism have created a unique space in the universe of pop. It’s why as they continue to expand that space in 2018 they have to be regarded as Ones to Watch.
Superorganism - Something For Your M.I.N.D
Superorganism - Nobody Cares (Video)
No comments:
Post a Comment