Broods - Never Gonna Change

Music sites / magazines / blogs that haven’t published your Ones To Watch / Sound of 2014 tips lists yet, hold your horses. It might just be time to add New Zealand’s sibling duo Broods to that list. After all they’re ticking all the right boxes with experience / past history (The Peasants), a hit making producer on board (Joel Little of Lorde fame) and a debut track (Bridges) that has been all over the blogs (including ours). Now to add to that check list they can add a second release in the form of Never Gonna Change which finds Broods stepping up from a crawl to a confident stride.

Never Gonna Change adds a melancholy depth to the Broods catalogue of two, from Georgia Nott’s opening delivery of “You’re pushing down on my shoulders and emptying my lungs,” to the shadowy synths that sweep through the chorus. This is pop with a steely cold edge, just the way we like it. 

Having now signed to Polydor in the UK and Capitol in the US following the success of Bridges, we’re pretty certain this isn’t the last time you’ll be hearing from Broods. In the meantime you’ll no doubt find this song blowing up around the internet.

Broods - Never Gonna Change